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The development of tag citation is rapid, and the prospects for the future of integrated printing are very high

Author:GuRong Printing (Shanghai) Co., Ltd Click: Time:2017-06-14 00:00:00

Solid fusion printing: Label printing is an important branch of the printing field. It is widely used in daily life. Daily chemical labels, electronic appliances, drug labels, daily necessities, supermarket logistics, etc. are closely related to it. The label brushing industry in Europe and the United States is already very mature, although China started relatively late, it has developed rapidly.

According to the data from the Forward Industry Research Institute (Analysis Report on Production, Demand, and Investment Forecast of China's Label Printing Industry), the total global label printing market in 2016 was 34.5 billion US dollars. In the next five years, the market will continue to grow at an average rate of 5.4%, with production expected to reach $44.8 billion by the end of 2021. The label printing industry in China has also flourished, with growth rates consistently maintained at 15% to 20% in recent years.

The main reasons for the rapid development of label printing are as follows. Firstly, the product cycle is short. The variety of label products is increasing, and the printing volume is decreasing. New products and packaging are being launched very quickly. Secondly, there is an increase in personalized demand. The rapid development of the times requires products not only to have a beautiful appearance, but also to meet personalized development, which gives many manufacturers enough space. In this situation, the scope of games will naturally be larger.

Of course, there is also a lot of room for improvement in label printing in China. For example, strengthening printing technology. As is well known, labor costs are increasing at a very fast rate every year. In order for enterprises to invest more funds in higher levels, such as technological innovation, they must improve efficiency. In this situation, China's printing industry continues to improve printing technology, ensuring case quality, achieving high-speed printing, and achieving large-scale production concentration.

The beauty and diversity of design must be further enhanced. Personalization is an inevitable trend, and only by making it more innovative can it attract more consumers. Of course, the production standards cannot be lowered, the more attractive they are, the more attractive they are.

In addition, technology and environmental protection are also important. Technology is mainly reflected in intelligence, where only labels can replace barcodes and also be used in service industries, such as the management of air luggage tags. Environmental protection is currently the mainstream, and label printing should minimize pollution by reducing pre press plate making, which can reduce the use of chemicals in the label printing process.

Label printing is also facing increasingly strict legal requirements, especially in the fields of medicine and food. For example, the recent EU Anti Counterfeit Drug Directive requires all companies selling drugs in the EU to print safety labels on their drug labels by February 9, 2019. For example, unique drug identification codes or tamper proof safety devices are increasingly being regulated for label content. But this requirement, on the other hand, promotes the design and development of new tags, such as the expansion of content tags. In addition to technical tags that can provide necessary regulatory information, other information such as various language products, promotional coupons, or other data can also be stored. Another legislative trend in label printing is that consumers have a high demand for product information, and the legal requirement for packaging labels should provide consumers with more information, which is mainly reflected in food packaging.


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