Shanghai Gurong Introduction: The printing market not only requires us to move towards intelligence in market transformation, but also needs to make better differentiation and solutions in details, and put effort into electronic product labels, daily chemical labels, and so on.

The 9th Beijing International Printing Technology Exhibition (China Edition 2017), against the backdrop of strategic models for the development of the world printing industry, closely grasps the latest trends in contemporary international printing industry, with the theme of "green, efficient, intelligent, and digital", and proposes a global new product, new technology, and new trend as the top event for the printing and packaging industry.

As one of the themes of this exhibition, "intelligence" has received widespread attention. The main participating companies will interpret the comprehensive trends from multiple aspects and perspectives, including product intelligence, intelligent equipment, intelligent production, intelligent management, and intelligent services.

The demand for intelligent upgrading stems from many urgent "pain points" that the printing industry faces.

Firstly, there have been significant changes in the structure of the printing market: the printing industry, which includes electronic reading and electronic publishing, has brought about a huge impact. The printing cycle (solid fusion printing) is becoming shorter, and there are more and more small batch, multi variety, and personalized products available. Printing Profit decline

Secondly, with rising wages and high labor costs, the number of employees has been decreasing year by year, resulting in a situation of "hard labor" and "labor shortage". Not only printing machines, but even ordinary workers are finding it increasingly difficult to "move" and "leave".

Thirdly, there are multiple printing and packaging processes, manual operations, advanced equipment, and the coexistence of manual and low-end equipment, resulting in low equipment utilization, low production efficiency, and insufficient production capacity. Many printing workers in Mills have to rely on a large number of temporary workers to meet production needs during busy seasons, and there are many pitfalls in personnel management and product quality.

Fourthly, most printing enterprises still rely on traditional extensive management, and their level of informatization is relatively low. There are multiple management processes, complex procedures, and low efficiency.

Fifth, environmental requirements are becoming increasingly strict. In July 2015, the strictest standard in the global printing industry, the "VOC Emission Standards for the Beijing Printing Industry," was released; So far, more than 10 provinces, municipalities, and autonomous regions have announced the requirements for VOCs emission fees in the printing industry.

These difficulties have slowed down the development of printing enterprises and improved their economic efficiency. How to overcome difficulties? How to carry out reform and innovation, transformation and upgrading in the new environment? How to establish an intelligent printing factory tailored to China's national conditions? This is a question that the entire printing industry is considering.

In 2025, China will prioritize information technology and intelligent manufacturing as its strategy for becoming a manufacturing powerhouse, with intelligent manufacturing being the direction for the transformation and upgrading of traditional manufacturing. From the perspective of domestic and international environment, the concept of China's manufacturing industry 2025, Germany's industry 4, and the United States' industrial Internet is actually a combination of similarities and differences, the depth of informatization and industrialization, and it is the core equipment of intelligence.

At present, the new generation of information technology is developing rapidly: the Internet, mobile communications, big data, cloud computing and artificial intelligence are bringing far-reaching impacts to our lives. At the 2016 World Robot Conference, we also saw the new applications of these new technologies, with many landmark achievements being industrialized: autonomous systems (drones, autonomous vehicles, robots), intelligent sensing and control equipment, intelligent detection, assembly equipment, intelligent logistics warehousing equipment Many domestic brands of industrial robots have reached the international advanced level in terms of performance indicators and application fields. The maturity of these new technologies provides strong technical support for the implementation of smart factories and reduces the cost pressure on the industry.

From 2016 to 2017, Drupa Printing in China, intelligent technology and overall solutions have emerged like mushrooms after rain, cleverly guiding the changes in the entire industry. Intelligent printing factories are a new stage of development, with automation and information technology in the printing industry, the establishment of new intelligent tools and intelligent system integration, the goal of reducing labor, energy conservation and emission reduction, and lean management, and the establishment of efficient, energy-saving, green, environmentally friendly, and comfortable humanized factories. Modern printing factories are located in countries such as the United States, Germany, and Japan, and have efficient production processes.